Truly curated with a strong emphasis on teaching kindless, love and diversity.
The Swell Shop owner grew up with a book loving father who collected signed edition children's books throughout his travels working for a publishing company. Some of those titles are available for reading in the children's nook.
We don't just select cute books (except a handful of board books for the babes), we select books with heart and a story that must be told. We encourage you to use a book in place of a card, as a sprinkle gift to a new baby, or a gift to a new grandparent to build their home collection for grandchildren. Write in that first page as a memory that lasts.